Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!
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We are hiring a Lead Growth Performance Marketing Specialist.
About the Role
You will manage global digital marketing campaigns across search advertising, display, and other direct response channels. You will have full ownership and execution of digital marketing campaigns including but not limited to account setup, implementation of strategies in tools, campaign structure, budget management and daily bidding across various paid channels.
What You Will Do in This Role
- Developing and implementing growth strategies driving demand and customer acquisition across digital marketing channels.
- Developing and implementing marketing automation processes.
- Collaborate with cross-functional teams, including creative, content, and analytics teams, to develop compelling ad creative, landing pages, and messaging that aligns with the brand and campaign objectives.
- You will be training and growing junior team members into individual contributors.
- Ownership and reporting of KPI’s for assigned advertising segments.
What You’ll Need to be Successful in this Role
- 3-5 years Digital Marketing and account management experience (SEM, digital/programmatic display marketing)
- Ability to create strategic insight, own development and implement project plans
- Strong understanding of digital marketing principles and methodologies
- Knowledge and understanding of global ad platforms (Google Ads, Microsoft Ads, Facebook, DoubleClick, Search Ads 360)
- Knowledge of the business intelligence tools is a big plus (Google BigQuery, Microsoft PowerQuery, etc.)
- Proficient in Microsoft Office, specifically Excel (pivot tables, graphs, formulas, etc.)
- Entrepreneurial spirit and ability to work in a fast-paced environment
- Experience ranging from writing ad copy, designing banners and landing pages, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions
- Knowledge and understanding of web analytics suites (Google Analytics, Adobe Analytics)
- Must be creative, detail-oriented, analytical, organized and results-driven
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency
.Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
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